The goal of WIENA STRADA is to create a creative space respectively platform for artists from Vienna. In contrast to most labels, the artists should not be firmly bound to the brand, but rather focus on the collaboration and realization of individual artistic works under the WIENA STRADA brand. The top priority is the fulfillment of the works without restriction in the creative process – in the projects published under the name WIENA STRADA the artists are in the foreground. Thus, the brand does not stand for a fixed design, concept, idea… but represents the creative minds of the "Viennese Streets".